Established in 2006, Quaffee is the culmination of a 20-year journey in search of tasty cups of coffee. We believe that the key to consistently excellent coffee lies in the careful selection of coffee beans and roasting them fresh and to order, in a way that accentuates their unique characteristics.
As we’ve explored various regions and origins, we’ve been inspired by others who share our passion for coffee. Each coffee we offer is carefully chosen to cater to a specific taste profile that we’ve found resonates with fellow coffee lovers.
Our mascot, the frog, symbolizes our journey. It serves as a constant reminder of our commitment to our vision and to every individual involved in the journey of each bean we offer.
You can learn more about the significance of our frog logo here…
Vision
Understanding our vision requires a bit of explanation.
We strive to spread the word about the complexity of coffee. Coffee is a complex product that has many levels of quality. Quality is driven by agricultural and processing methods as well as individuals, groups of individuals, co-operatives and organisations. Once it is processed and in the bag, the complexity is then increased by the roasting approach and then by the method of brewing.
Our vision is to help coffee lovers appreciate these steps. We aim to develop our own and others’ ability to discern the differences in coffees. To learn to appreciate coffee from its lowest rejected, or “pasela” grade, to its highest and most celebrated complexity. This product is more than a black liquid in a cup, it can provide incredible ‘WOW!’ moments that make us enjoy the products of the labour of so many individuals along the way.
In short: “Spread the knowledge and appreciation of the complexity of coffee as an enjoyable beverage”.
The most significant word here is enjoyable, not stimulative!
About our website
Our site is designed to be read.
We have packed our site with a lot of information about coffee. From the coffee seed to freshly brewed coffee in the cup. We are interested in more people loving coffee. Yes, we have coffee gear and coffee beans for sale. But we have more information about coffee on this site than we have pages on products and services.
The website uses the base colours of green and brown. Green is the colour of the coffee bean after it has been extracted from the red cherry. Brown is the colour we associate with the roasted bean and brewed coffee.
We have made our site scalable as much as possible but most pages are better viewed in screen resolutions of about 1024×768. Our historical data illustrates that this is the most common resolution that our website is viewed in.
We have designed our website with these colours in mind. As a summary these colours have meaning:
- Green – is used when we are expecting input from you, the web user. Our menus are green and our contact forms are green. When selected this changes to brown.
- Brown – means information, you select a green bean (or menu) to get a final product and so, the information will be presented in a table that is shaded in brown
Depending on your browser you may have coffee stains behind the details section of the web page. We have added this as a tongue in cheek way of saying you should be enjoying a great cup of joe when reading our site.
And hopefully, soon you will be enjoying a great cup of Quaffee.
QUAFFEE stands for QUAFF + coffEE, QUAlity coFFEE, or QUAffable coFFEE.
