Yemeni Haraaz Red natural – roasted on Wed only

R440.00R1,760.00 incl. VAT

Haraaz Red is a seperated lot of fresh cherries purchased directly from producers, who have picked only perfectly ripe fruit and delivered it immediately after harvest. Fully traceable per producer.

Orders are collate during the week and roasted on Wednesday only. Dispatched Thursday.



Building on the success of our first Yemeni coffee the Haraaz Fresh, the Yemeni Haraaz Red is a separated quality lot from the same producers. Read more about the Haraaz coffee region and the Yemen here…

A Brief Introduction

Without the Yemen, coffee may never have become the beverage it is today. Coffee’s history with humanity is traceable back to this Middle Eastern country.

One story is of an Indian monk named Baba Budan, who so loved the beverage he smuggled it out, and grew it in Mysore India. As a result of which, the Dutch were finally able to lay their hands on this prized seed. From there via the Dutch, French, Portuguese and Spanish this crop spread throughout the world.

Other interesting facts:

  • It is believed that the people from the Yemen were the first to cultivate coffee.
  • Originally coffee was traded as part of the silk route, and that traded coffee came from the Yemen.
  • The port of Mocha in Yemen is why the word Mocha and coffee go together.
  • Also of interest, it is believed the word for Arabian wine “qawha“, is the root of the word coffee today.

Café Imports and The Yemen

Yemeni coffee burst back on to the scene in the late 2000’s, after a number of these coffees made it to the SCAA and SCAE (now SCA) exhibitions. Since then a number of people have been working at bringing these unique coffees to fellow coffee lovers.

Café Imports recognized this demand, and are working with a local producer to try and identify some quality growers. Café Imports had identified that processing was an issue with the coffee from the Yemen. Here coffee processing is very traditional and lessons that the Specialty coffee sector had learnt in the last 25 years had not been utilized. So they offered more money for quality cherry, rather than was the tradition of buying for dried coffee cherry. As a result they are able to offer the best of the Yemeni coffees to people like us at Quaffee.


Take it way Café Imports

Café Imports has this to say about the Yemen and these coffees:

There’s every reason to believe that Yemen is going to be the coffee-producing country everyone is talking about—and it’s about time, since it is the second-oldest coffee culture in the world, and possibly the origin of the beverage we know, recognize, and love as true coffee.

Yemen has been cultivating coffee plants since at least the 16th century, if not earlier, but coffee hasn’t always been the first thing to come to mind with mention of the place: The country has been in the midst of a brutal civil war since 2015, and its other seemingly most-newsworthy characteristics are its water impoverishment, increasing dependence on the narcotic plant qat, and appearance on the U.S.A.’s recent “Travel Ban.”Naturally we’re interested in Yemen as a global neighbor, but we at Cafe Imports are also interesting in how we can make a difference to the Yemeni people by doing what we do best: Sourcing, buying, selling, and proselytizing about the best coffees we can find.

A few years ago, Cafe Imports’ head of sourcing, Jason Long, was on a long hunt for spectacular Yemen coffees—the kind the coffee-history books are literally written about—and he finally found some in the mid-2010s, when he met Shabbir Ezzi, an entrepreneur and the owner of exporting company Al-Ezzi Industries.

Shabbir has invested not just money, time, and energy, but also his life by relocating to Yemen in order to make high-quality coffee a viable, sustainable, and empowering pursuit for the farmers in and around the coffee region of Haraaz.Shabbir had the passion for improving Yemeni coffee, but not necessarily the background in quality development: Jason requested that Al-Ezzi focus on buying fresh (not dried) cherries from producers, and to dry the cherries evenly on raised beds rather than the traditional patios and rooftops. Shabbir agreed, and the collaboration has had remarkable results. Al-Ezzi still works with producers in the traditional way as well, and is able through their efforts in sourcing and sorting to buy coffee at different levels of quality and traceability from producers in Yemen.

The Café Imports Model

The ways that Al-Ezzi does business in Yemen’s coffee market is substantially different from the norm. Here are the main points that make their model appealing to us at Cafe Imports.

  • Farmers are paid a high base price for bringing their coffee to Al-Ezzi’s own or participating receiving stations. Are given premiums for coffees that meet certain standards of moisture, quantity, and quality selection.
  • Coffee farmers are voluntarily issued ID cards, which are used not only as a point of pride and respect but also to keep track of their deliveries and ensure proper, timely payment.
  • Each farmer’s individual contributions are meticulously recorded, which means the coffees are traceable down to individuals—highly unusual in a country where the average farmer produces less than 100 kilos of cherry.
  • Fresh, ripe red cherries earn an additional premium over dried cherries (how coffee is traditionally sold at market), as buying fresh cherries allows Al-Ezzi to ensure ripeness and quality before drying, and to control the drying process for evenness.

Because of this alternative way of doing business with coffee farmers in Yemen, Al-Ezzi and Cafe Imports are able to offer different “tiers” of product from these growers, who are paid according to their quality and volume.


Separating lots by picking days, cherry quality and variety take time. These lots are separated manually by hand and the best lots from Haraaz are used in the Red lot. The complete lot is processed, milled and transported independently of any other lot.

This makes this lot smaller and would represent a far higher quality to the Fresh lot.

Details of Yemeni Haraaz Red

Origin Yemen
Region Haraaz
Farm Various smallholder farmers
Cultivar Tuffahi, Dawairi, Jaadi, various other heirloom varieties
Altitude 1900–2440 masl
Proc. Method Natural
Harvest Schedule October–March (2018)

The Cup

A fruit like acidity and a heavy syrupy mouthfeel; lots of cooked fruit flavor with strawberry, orange, chocolate and floral rose flavors. A complexity coffee with  acidity and sweetness signing truer through the coffee brew.

Additional information

Coffee category

4. Limited edition


fruit, sweet

coffee region

Middle East


1kg Packet, 250g Box, 250g Tin, 500g Packet, 750g Packet




Quaffee, Yemen


Haraaz Red


5 ★ Limited


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