Target Audience

Our primary target market is divided into the following major segments:

  • Small and Medium Business: our largest segment. Any small and medium business or branch that prides itself on providing quality service, understands that the small things matter. Our clients are favourite stop off points for their clients. These clients are our biggest marketers they have helped spread the word.
  • Coffee lover home user: the fussiest client and therefore our bench mark. The serious coffee lover normally takes their passion with them, and can be evangelical. This is important if we are going to achieve our mission.

We also have an auxiliary market, which typically come to us via our clients

  • Upmarket or Boutique Accommodation Providers: For the discerning provider of accommodation that strives to provide the best of everything our fine coffees are often the cherry on their cake.
  • Owner Run Coffee Houses: We have found that only owner run coffee houses appreciate how particular we are about our coffees. As a result we only provide our coffees to the most passionate of people in the coffee bar and restaurant business.

Exempt Micro Enterprise

Quaffee is an Exempt Micro Enterprise (EME), making it a Level 4 BEE company. This means for every rand spent with Quaffee you get a Rand credit as a BEE (Black Economic Empowerment) supplier.