For a product to reach the end-consumer, who is driven to enjoy a quality product, each step along the way needs to be one where quality is a priority. Coffee, being anRead More…
What an interesting video of the consumer perception of Quality Coffee. A number of interesting facts in this video. The conclusion lists these points, but make your own conclusions: Low Quality (LQ)Read More…
During the great depression many of the coffee brands thought they should cut corners and produce a lower quality coffee, since money was tight. One company, Maxwell house, decided to rather produceRead More…
Coffee Cupping The most accepted tasting technique used to evaluate a coffee aroma and flavour profile, as called coffee cupping. Ultimately its best when assessing coffee from different associations, areas, roast profiles orRead More…